{"product_id":"brand-desire-kevin-perlmutter-9781398621091","title":"Brand Desire: Spark Customer Interest Using Emotional Insights","description":"\u003cp\u003e\u003cb\u003eIgnite customer enthusiasm for your brand and open new opportunities for business growth, by discovering and addressing what matters most to your customers.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWritten by brand strategy expert \u003cb\u003eKevin Perlmutter\u003c\/b\u003e, this book gives you the tools to accelerate your brand growth by delivering a detailed strategy playbook that puts emotional insight at the center of how brands spark desire. At the heart of this book lies a simple yet powerful theory: brands that understand and address the emotional motivations of their customers are the brands that thrive. \u003cp\u003e\u003c\/p\u003eDrawing on insights from behavioral science that rarely feature in brand leadership initiatives, this practical guide will help businesses and brand leaders move beyond the limitations of traditional brand strategy. \u003cb\u003e\u003ci\u003eBrand Desire \u003c\/i\u003e\u003c\/b\u003e shares real-world examples of how this approach has been put into practice through the eyes of brand leaders who have benefited from using it, from companies such as the AT\u0026amp;T Performing Arts Center, bulletproof material manufacturer Sundless, social services nonprofit Rise, the world's leading corporate DJ booking service Scratch Event DJs, IT managed service provider ServiceByte, and supply chain software company Blue Ridge. It also shares examples of emotionally intelligent brands such as Lemonade Insurance, Trader Joe's, Zappos, Cutco, Bose, and Ben \u0026amp; Jerry's. \u003cp\u003e\u003c\/p\u003eReading this book will enable you to understand how you can put emotional intelligence at the center of your strategy to spark brand desire and strengthen their customer-brand connection.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kevin Perlmutter\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398621099\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398621091\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Kevin Perlmutter","offers":[{"title":"Hardcover","offer_id":46640801087743,"sku":"9781398621091","price":134.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a8ac8758-13cb-460c-9a8f-c4f169215f37.jpg?v=1740670554","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-desire-kevin-perlmutter-9781398621091","provider":"WR Book House","version":"1.0","type":"link"}