{"product_id":"brand-failures-matt-haig-9780749462994","title":"Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time","description":"\u003cp\u003eWhat do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eBrand Failures\u003c\/i\u003e\u003c\/b\u003e takes a riveting look at how such disasters occur. This new edition of \u003cb\u003eMatt Haig\u003c\/b\u003e's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. \u003cb\u003e\u003ci\u003eBrand Failures \u003c\/i\u003e\u003c\/b\u003eexplores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each. \u003cp\u003e\u003c\/p\u003eA tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matt Haig\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 074946299X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749462994\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/31\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.49h x 5.48w x 0.54d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 12\/01\/2011\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 08\/01\/2011 pg. 38","brand":"Matt Haig","offers":[{"title":"Paperback","offer_id":43990308323583,"sku":"9780749462994","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b73ede8c-66c4-4aa5-8c22-6a7eee763e6e.jpg?v=1683304044","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-failures-matt-haig-9780749462994","provider":"WR Book House","version":"1.0","type":"link"}