{"product_id":"brand-fusion-terry-smith-9783110718348","title":"Brand Fusion: Purpose-Driven Brand Strategy","description":"\u003cp\u003e\u003cstrong\u003eFinalist in the Business: Marketing \u0026amp; Advertising category of the Best Book Awards 2023 awarded by American Book Fest and also in the Marketing - Branding category of the Goody Business Book Awards 2023\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003eBrand Fusion: Purpose-driven brand strategy\u003c\/em\u003e presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. \u003c\/p\u003e \u003cp\u003eIt fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning-from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. \u003cem\u003eBrand Fusion: Purpose-driven brand strategy\u003c\/em\u003e is an in-depth analysis of the philosophy and practice behind creating a purposeful brand. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Terry Smith, Tom Williams\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3110718340\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783110718348\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e de Gruyter\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/05\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 620\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 1.25d","brand":"Terry Smith","offers":[{"title":"Paperback","offer_id":44052751057151,"sku":"9783110718348","price":52.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_485673ba-28b1-40d8-8afb-30b4a8e47a53.jpg?v=1685020542","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-fusion-terry-smith-9783110718348","provider":"WR Book House","version":"1.0","type":"link"}