{"product_id":"brand-gender-theo-lieven-9783319602189","title":"Brand Gender: Increasing Brand Equity Through Brand Personality","description":"\u003cp\u003eEnhances the brand personality equity model to include cross-cultural applicability\u003c\/p\u003e \u003cp\u003eDiscusses and seeks to define the terms 'brand personality' and 'brand equity'\u003c\/p\u003e \u003cp\u003eEstablishes the link between a straightforward brand personality model to brand equity\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Theo Lieven\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3319602187\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783319602189\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/19\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 265\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.94d","brand":"Theo Lieven","offers":[{"title":"Hardcover","offer_id":48089096290559,"sku":"9783319602189","price":139.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9b6f3214-df39-452b-a890-d668d71b9a14.jpg?v=1769108170","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-gender-theo-lieven-9783319602189","provider":"WR Book House","version":"1.0","type":"link"}