{"product_id":"brand-identity-breakthrough-kyle-gray-9780692651872","title":"Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible","description":"Does your business have a story to tell? \u003cb\u003eIt should!\u003c\/b\u003e From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing-brand identity. Does yours stand out from the crowd? \u003cp\u003e\u003c\/p\u003eWith a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In \u003ci\u003eBrand Identity Breakthrough\u003c\/i\u003e, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. \u003cp\u003e\u003c\/p\u003eWhether you lead a growing company, or are just starting out, \u003ci\u003eBrand Identity Breakthrough\u003c\/i\u003e will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more-and at higher prices-giving the customers exactly what they want and sending your profits through the roof. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eBrand Identity Breakthrough\u003c\/i\u003e, you will learn...\u003cbr\u003e- How to incorporate a unique selling proposition into your branding\u003cbr\u003e- The best methods for selling products to customers as a small business\u003cbr\u003e- How to use business storytelling to sell products in both physical and online marketplaces \u003cp\u003e\u003c\/p\u003e\u003ci\u003eTable of Contents\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eSection I: Why Identity Matters\u003c\/b\u003e\u003cbr\u003eChapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)\u003cbr\u003eChapter 2: When Good Ideas Fail\u003cbr\u003eChapter 3: Why Entrepreneurs Fail to See Their Own Value\u003cbr\u003eChapter 4: Why Others Fail to See Your Value \u003cp\u003e\u003c\/p\u003e\u003cb\u003eSection II: Creating Your Brand Identity\u003c\/b\u003e\u003cbr\u003eChapter 5: Uncovering Your Core Values\u003cbr\u003eChapter 6: Developing a Unique Selling Proposition\u003cbr\u003eChapter 7: Crafting Your Personality Profile\u003cbr\u003eChapter 8: Knowing Your Target Audience \u003cp\u003e\u003c\/p\u003e\u003cb\u003eSection III: Telling Your Story to the World\u003c\/b\u003e\u003cbr\u003eChapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)\u003cbr\u003eChapter 10: How to Speak with Clarity, Authority, \u0026amp; Authenticity\u003cbr\u003eChapter 11: How to Display Your Character Through Writing\u003cbr\u003eChapter 12: How to Educate Your Audience About Your Brand Identity \u003cp\u003e\u003c\/p\u003e\u003cb\u003eSection IV: Brand Identity Case Studies\u003c\/b\u003e\u003cbr\u003eCase Study #1: Unifying Brand Meaning Across Every Domain\u003cbr\u003eCase Study #2: Pre-Seeding a Two-Sided Marketplace for Launch\u003cbr\u003eCase Study #3: Turning a Charitable Project into a Profitable Movement\u003cbr\u003eCase Study #4: Skyrocketing a Personal Brand through Narrative Focus\u003cbr\u003eCase Study #5: Embracing Personality in a Technical Niche \u003cp\u003e\u003c\/p\u003e\u003cb\u003eSection V: Resources for Prospective Entrepreneurs\u003c\/b\u003e\u003cbr\u003eAppendix 1: Entrepreneurial Terms Defined\u003cbr\u003eAppendix 2: 50 Useful Starting Questions for New Entrepreneurs\u003cbr\u003eAppendix 3: Making Money Online\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kyle Gray, Gregory V. Diehl\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 069265187X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780692651872\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Identity Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/09\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 274\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.58d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 04\/04\/2022","brand":"Kyle Gray","offers":[{"title":"Paperback","offer_id":43987362251007,"sku":"9780692651872","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0870d1da-5591-41d4-b45b-983a8f0a8d00.jpg?v=1683288535","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-identity-breakthrough-kyle-gray-9780692651872","provider":"WR Book House","version":"1.0","type":"link"}