{"product_id":"brand-identity-sheldon-leonard-9781090703019","title":"Brand Identity: Building Your Breakthrough Business with Branding Pays","description":"\u003cp\u003e★★ Kindle Version is FREE with Purchase of Paperback ★★\u003cbr\u003e\u003cem\u003eWARNING: Do not read this if you want your company to stay \"low key\".\u003c\/em\u003e\u003cstrong\u003eYour business should have a story to tell.\u003cbr\u003e\u003c\/strong\u003eFrom the moment you first launched, you began creating it. With every product or service you release, you mine an even more focused niche in your field. All this builds to one concept-brand identity. Does yours stand out? \u003cbr\u003e​\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLeonard has unleashed the secret to building forward-looking brand identities and unique business stories. In \u003cem\u003eBrand Identity\u003c\/em\u003e, you will learn how to develop a powerful brand identity by mixing your personality and values with the functionality and purpose of your products, becoming an indispensable brand and company.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhether you lead a growing team or are just launching, \u003cem\u003eBrand Identity\u003c\/em\u003e will deliver a brilliant way to consider product development flow, branding, brand mapping strategy, and business model generation. With a proven, and well-organized process, it will position you to sell more-and at higher prices-giving the customers precisely what they need and juicing your profits.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eIn Brand Identity, you will: \u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDevelop your brand's purpose\u003c\/li\u003e\n\u003cli\u003eGet people to turn their heads\u003c\/li\u003e\n\u003cli\u003eKeep customers on the hook\u003c\/li\u003e\n\u003cli\u003eSeal the deal\u003c\/li\u003e\n\u003cli\u003eLearn the secret to ensure your brand never falls behind\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sheldon Leonard\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1090703015\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781090703019\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/16\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 118\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.25w x 0.28d","brand":"Sheldon Leonard","offers":[{"title":"Paperback","offer_id":48441717620991,"sku":"9781090703019","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1f277b13-a8c0-424f-a687-7e5549015598.jpg?v=1777192510","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-identity-sheldon-leonard-9781090703019","provider":"WR Book House","version":"1.0","type":"link"}