{"product_id":"brand-identity-your-step-by-step-guide-david-cox-9798215537336","title":"Brand Identity Your Step-by-Step Guide To Brand Building","description":"\u003cp\u003eWhat's the first image that comes to mind when you think of your favorite brand?\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDo you want your brand to have a standing chance to be positioned at par with your competitors, or even exceed them?\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHas it ever crossed your mind what big brands like Apple and Coca-Cola did (and have been doing) to be where they are now?\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAre you still uncertain if your brand is even strong enough to convey your image and build a presence within the market?\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe problem is that businesses are saturated, making the point of entry harder to penetrate because of the stringent competition.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIn fact, 59% of consumers prefer to purchase new products from brands they know due to their familiarity with their existing products.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDespite this, there is a way in--whether you are just starting your business, or you want to revamp your existing brand.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAnd it all starts with one thing in mind...\u003c\/p\u003e\u003cp\u003eIn Your Step-by-Step Guide to Brand Building, you will discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe #1 mistake marketers make when it comes to building their brand's identity\u003c\/li\u003e\n\u003cli\u003eThe 9 pillars of brand building you need to know in order for your brand to succeed\u003c\/li\u003e\n\u003cli\u003eA breakdown of how you can build a brand with a strong presence, even if your current one is flopping\u003c\/li\u003e\n\u003cli\u003eThe how-to of competitive analysis, with a tried-and-tested framework template\u003c\/li\u003e\n\u003cli\u003eHow altering this one aspect of your logo will affect how consumers perceive your brand\u003c\/li\u003e\n\u003cli\u003eThe secret to connecting your consumers to your brand, boosting their loyalty towards your products\u003c\/li\u003e\n\u003cli\u003eThe crucial steps you need take after building your brand to maintain status\u003c\/li\u003e\n\u003cli\u003eBonus: Case studies on big brands--what they are doing right, and how they got past the hurdles that blocked their path\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAnd much more.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBy establishing a strong brand, you will have the most valuable asset your business can possess.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIn 2019, Coca-Cola's brand value reached a whopping $80.83 billion dollars, and it was first established back in 1886. That's the power good branding will grant you.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWhen you have an established name, the possibilities and opportunities are limitless, yet it can only become a reality if you are equipped with the right tools and knowledge.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eStop testing strategies with your eyes closed--implement the ones that are known to work for you, rather than against you.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Cox\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8215537332\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798215537336\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Alan Newton\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/11\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 142\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.30d","brand":"David Cox","offers":[{"title":"Paperback","offer_id":45476987732223,"sku":"9798215537336","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1a112dcd-a85c-4e8a-8de9-0544a770576c.jpg?v=1715918738","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-identity-your-step-by-step-guide-david-cox-9798215537336","provider":"WR Book House","version":"1.0","type":"link"}