{"product_id":"brand-management-in-emerging-markets-cheng-lu-wang-9781466662421","title":"Brand Management in Emerging Markets: Theories and Practices","description":"Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-regarded marketing experts and scholars, this book serves as a useful and comprehensive reference for academicians, professionals, and practitioners.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cheng Lu Wang\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466662425\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466662421\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/30\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 337\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.81d","brand":"Cheng Lu Wang","offers":[{"title":"Hardcover","offer_id":48439273554175,"sku":"9781466662421","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f5896e37-5917-4e78-8df5-62c97541f3d7.jpg?v=1777176576","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-management-in-emerging-markets-cheng-lu-wang-9781466662421","provider":"WR Book House","version":"1.0","type":"link"}