{"product_id":"brand-management-michael-beverland-9781529616989","title":"Brand Management: Co-Creating Meaningful Brands","description":"Introducing students to contemporary brand management and innovation with a focus on how companies and consumers interact and co-create brands today, the \u003cstrong\u003eThird Edition\u003c\/strong\u003e of this popular textbook continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Beverland, Pinar Cankurtaran\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1529616980\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781529616989\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/23\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 440\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 1.00d","brand":"Michael Beverland","offers":[{"title":"Hardcover","offer_id":46334615421183,"sku":"9781529616989","price":179.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_607225f3-7551-42c8-bba7-b3881ae1fb6f.jpg?v=1731467313","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-management-michael-beverland-9781529616989","provider":"WR Book House","version":"1.0","type":"link"}