{"product_id":"brand-management-strategies-william-darienzo-9781501306679","title":"Brand Management Strategies: Luxury and Mass Markets","description":"\u003cp\u003eAs global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. \u003ci\u003eBrand Management Strategies: Luxury and Mass Markets\u003c\/i\u003e presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures \u003c\/b\u003e\u003cbr\u003e- Filled with current examples from fashion brands such as Burberry, Coach, Banana Republic, and Target and non-fashion brands including Apple, Samsung, Hyundai, Porsche, Ritz Carlton Hotels and more\u003cbr\u003e- \u003ci\u003eBrandstorming\u003c\/i\u003e \u003ci\u003eSuccesses\u003c\/i\u003e and \u003ci\u003eFailures \u003c\/i\u003edepict real world case studies of successful-and not so successful-branding strategies \u003cbr\u003e- Experiential learning tools include learning objectives, bolded key terms, and end of chapter \u003ci\u003eConversations\u003c\/i\u003e discussion questions and \u003ci\u003eChallenges \u003c\/i\u003eprojects and activities\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSTUDIO Resources\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003c\/b\u003e- Study smarter with self-quizzes featuring scored results and personalized study tips\u003cbr\u003e- Review concepts with flashcards of terms and definitions\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTeaching Resources\u003c\/b\u003e\u003cbr\u003e- Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes\u003cbr\u003e- Test Bank includes sample test questions for each chapter\u003cbr\u003e- PowerPoint(R) presentations include full color images from the book and provide a framework for lecture and discussion\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePLEASE NOTE: \u003c\/b\u003e Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN \u003cb\u003e9781501318436\u003c\/b\u003e\u003cb\u003e.\u003c\/b\u003e STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e William D'Arienzo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1501306677\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781501306679\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fairchild Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/22\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 7.30w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 06\/01\/2017","brand":"William D'Arienzo","offers":[{"title":"Paperback","offer_id":43992133697791,"sku":"9781501306679","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2448e423-4d82-46c2-8b19-3de0cbaa529c.jpg?v=1683314242","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-management-strategies-william-darienzo-9781501306679","provider":"WR Book House","version":"1.0","type":"link"}