{"product_id":"brand-management-strategies-william-darienzo-9781501318436","title":"Brand Management Strategies: Luxury and Mass Markets - Bundle Book + Studio Access Card","description":"\u003cp\u003eAs global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. \u003ci\u003eBrand Management Strategies: Luxury to Mass Market\u003c\/i\u003epresents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand, brand strategy, and business. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eFeatures \u003c\/b\u003e\u003cbr\u003e- Filled with current examples from fashion brands such as Burberry, Coach, Banana Republic, and Target and non-fashion brands including Apple, Samsung, Hyundai, Porsche, Ritz Carlton Hotels and more\u003cbr\u003e- \u003ci\u003eBrandstorming\u003c\/i\u003e: \u003ci\u003eSuccesses\u003c\/i\u003e and \u003ci\u003eFailures \u003c\/i\u003edepict real world case studies of successful-and not so successful-branding strategies \u003cbr\u003e- Experiential learning tools include learning objectives, bolded key terms, and end of chapter \u003ci\u003eConversations\u003c\/i\u003ediscussion questions and \u003ci\u003eChallenges \u003c\/i\u003eprojects and activities \u003cp\u003e\u003c\/p\u003e\u003cb\u003eSTUDIO Resources\u003cbr\u003e\u003c\/b\u003e- Study smarter with self-quizzes featuring scored results and personalized study tips\u003cbr\u003e- Review concepts with flashcards of terms and definitions \u003cp\u003e\u003c\/p\u003e\u003cb\u003eTeaching \u003c\/b\u003eResources\u003cbr\u003e- Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes\u003cbr\u003e- Test Bank includes sample test questions for each chapter\u003cbr\u003e- PowerPoint(R) presentations include full color images from the book and provide a framework for lecture and discussion \u003cp\u003e\u003c\/p\u003eThis bundle includes \u003ci\u003eBrand Management Strategies\u003c\/i\u003e and \u003ci\u003eBrand Management Strategies \u003c\/i\u003eSTUDIO Access Card.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e William D'Arienzo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1501318438\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781501318436\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fairchild Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/22\/2016\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Other\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 7.30w x 0.90d\u003cp\u003e\u003ci\u003eNot available to be shipped via Media Mail\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"William D'Arienzo","offers":[{"title":"Other","offer_id":44078355087615,"sku":"9781501318436","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bf281212-4b05-488e-b5ab-3ef52707d52e.jpg?v=1685475027","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-management-strategies-william-darienzo-9781501318436","provider":"WR Book House","version":"1.0","type":"link"}