{"product_id":"brand-naming-rob-meyerson-9781637421550","title":"Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service","description":"\u003cp\u003e\u003cb\u003eYou don't have a brand-whether it's for a company or a product-until you have a name.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBrand Naming\u003c\/i\u003e details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat makes a good (and bad) name\u003c\/li\u003e\n\u003cli\u003eThe step-by-step process professional namers use\u003c\/li\u003e\n\u003cli\u003eHow to generate hundreds of name ideas\u003c\/li\u003e\n\u003cli\u003eThe secrets of whittling the list down to a finalist\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eThe most complete and detailed book about naming your brand\u003c\/b\u003e, \u003ci\u003eBrand Naming\u003c\/i\u003e also includes insider anecdotes, tired trends, brand origin stories, and busted myths.\u003c\/p\u003e\u003cp\u003eWhether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up \u003ci\u003eBrand Naming\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rob Meyerson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1637421559\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781637421550\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/14\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 194\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.41d\u003c\/p\u003e","brand":"Rob Meyerson","offers":[{"title":"Paperback","offer_id":44053572649215,"sku":"9781637421550","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_dedbdac2-e641-491b-9ed2-0e4ff6b8c22f.jpg?v=1685025071","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-naming-rob-meyerson-9781637421550","provider":"WR Book House","version":"1.0","type":"link"}