{"product_id":"brand-new-beat-peter-richardson-9780520399396","title":"Brand New Beat: The Wild Rise of Rolling Stone Magazine","description":"\u003cp\u003e\u003cb\u003eHow the iconic publication's unruly first decade rewrote the rules of journalism.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eRolling Stone\u003c\/i\u003e's first decade was truly rock and roll: chaotic, wild, and unpredictable. \u003ci\u003eBrand New Beat\u003c\/i\u003e charts the origins and evolution of the magazine during its formative early years in San Francisco. Founded in 1967 by a 21-year-old college dropout, \u003ci\u003eRolling Stone\u003c\/i\u003e and its editors were steeped in the Bay Area's counterculture and viewed rock and roll as the animating spirit of a social revolution. Reaching beyond music, the magazine delved into the tempestuous culture and politics of the time. \u003cp\u003e\u003c\/p\u003e Acclaimed author Peter Richardson takes readers inside the iconic magazine during an era of legendary events, major cultural figures, and unforgettable music. Showing how \u003ci\u003eRolling Stone\u003c\/i\u003e became a journalistic juggernaut--nurturing music-focused writers like Cameron Crowe, Lester Bangs, and Greil Marcus as well as New Journalism giants Hunter S. Thompson and Tom Wolfe--this book reveals how \u003ci\u003eRolling Stone\u003c\/i\u003e both exemplified and critiqued the counterculture. Always more than the definitive rock magazine, \u003ci\u003eRolling Stone\u003c\/i\u003e leveraged the power of popular music to deliver groundbreaking coverage of historic events, setting a new standard for the next generation of American journalism. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter Richardson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0520399390\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780520399396\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of California Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/07\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Peter Richardson","offers":[{"title":"Hardcover","offer_id":47965504274687,"sku":"9780520399396","price":27.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_94db6ee5-b7b1-4f57-8207-56462a1e6137.jpg?v=1767281016","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-new-beat-peter-richardson-9780520399396","provider":"WR Book House","version":"1.0","type":"link"}