{"product_id":"brand-new-gianni-jetzer-9780847862412","title":"Brand New: Art and Commodity in the 1980s","description":"\u003cb\u003eAn eye-opening book about the 1980s New York art scene, its far-reaching effects on contemporary art, and the rise of some of the biggest names in the art world today.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e This groundbreaking book, accompanying a major exhibition at the Hirshhorn, tells the story of the evolution of New York's downtown art scene in the 1980s--from a DIY counterculture in the East Village to a legitimate gallery business in SoHo. Coinciding with the rise of modern branding and the onset of the information age, artists' focus on commodities and consumerism began as satire but came to be much more complex: commodities and associated phenomena, such as advertising, now served as vessels for ideas, politics, and personal relationships in \"brand-new\" types of painting, sculpture, photography, installation, and performance. \u003cp\u003e\u003c\/p\u003e In a book full of visual surprises, newly commissioned essays shed new light on this pivotal period: curator Gianni Jetzer provides a comprehensive overview, while Leah Pires illuminates lesser-known conceptual collaborations, and Bob Nickas offers an eyewitness account of the East Village gallery scene. These texts, together with an illustrated chronology, provide a fresh account of the moment at which contemporary artists such as Felix Gonz lez-Torres, Peter Halley, Jeff Koons, Barbara Kruger, Sherrie Levine, Richard Prince, and Cindy Sherman grabbed the ball from Andy Warhol and ran with it, changing the rules of the game forever.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gianni Jetzer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0847862410\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780847862412\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rizzoli Electa\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/13\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.90h x 9.00w x 1.00d","brand":"Gianni Jetzer","offers":[{"title":"Hardcover","offer_id":43947395940607,"sku":"9780847862412","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_29ea8cc7-8582-451b-9881-efbb5cd8692f.jpg?v=1681518476","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-new-gianni-jetzer-9780847862412","provider":"WR Book House","version":"1.0","type":"link"}