{"product_id":"brand-new-world-max-lenderman-9781554683970","title":"Brand New World: How Paupers, Pirates and Oligarchs Are Reshaping","description":"\u003cp\u003eTo get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand. The largest city in South America bans all billboards, posters and signs in a fight against \"visual pollution.\"\u003c\/p\u003e\u003cp\u003eIn the hyper-developing \"BRIC\" countries -- Brazil, Russia, India and China -- marketing is taking incredible new forms. The unprecedented economic growth in these nations is revolutionizing marketing throughout the world. Drawing on more than two years of extensive travel and research, award-winning creative director Max Lenderman shares groundbreaking strategies and business models that every savvy marketer needs to understand.\u003c\/p\u003e\u003cp\u003eBrisk, fascinating and a little bit shocking, \u003cem\u003eBrand New World\u003c\/em\u003e is an indispensable guide for the new era of global marketing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Max Lenderman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1554683971\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781554683970\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Collins\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/18\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.72d","brand":"Max Lenderman","offers":[{"title":"Paperback","offer_id":44169889546495,"sku":"9781554683970","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f348fcbb-2bc7-4f54-8ca1-240f2bff3eb9.jpg?v=1689655514","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-new-world-max-lenderman-9781554683970","provider":"WR Book House","version":"1.0","type":"link"}