{"product_id":"brand-platform-in-the-professional-jingxuan-zheng-9783319903521","title":"Brand Platform in the Professional Sport Industry: Sustaining Growth Through Innovation","description":"Builds a theoretical infrastructure based on the idea of a professional sport ecosystem in which many stackholders contribute to the growth of the industry\u003cbr\u003eArgues for the expansion of the fan base beyond those drawn to the uncertain outcome of live sport\u003cbr\u003eExamines potential for new innovation as a result of an open platform focused on building brand\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jingxuan Zheng, Daniel S. Mason\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3319903527\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783319903521\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave Pivot\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/05\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 104\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.31d","brand":"Jingxuan Zheng","offers":[{"title":"Hardcover","offer_id":44756799750399,"sku":"9783319903521","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6a2eaca8-41ae-440b-a392-32a4c3de9928.jpg?v=1706593869","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-platform-in-the-professional-jingxuan-zheng-9783319903521","provider":"WR Book House","version":"1.0","type":"link"}