{"product_id":"brand-positioning-erik-kostelijk-9780367250195","title":"Brand Positioning: Connecting Marketing Strategy and Communications","description":"\u003cp\u003e\u003cem\u003eBrand Positioning\u003c\/em\u003e is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy.\u003c\/p\u003e \u003cp\u003eDivided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises.\u003c\/p\u003e \u003cp\u003eThis textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company's brand.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Erik Kostelijk, Karel Jan Alsem\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367250195\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367250195\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/06\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 254\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 6.80w x 0.50d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 03\/01\/2021","brand":"Erik Kostelijk","offers":[{"title":"Paperback","offer_id":43941003002111,"sku":"9780367250195","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_7825f0b2-130c-4323-b2ca-f102acf1eb9d.jpg?v=1681450359","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-positioning-erik-kostelijk-9780367250195","provider":"WR Book House","version":"1.0","type":"link"}