{"product_id":"brand-psychology-jonathan-gabay-9780749471736","title":"Brand Psychology: Consumer Perceptions, Corporate Reputations","description":"\u003cp\u003eWhy do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, \u003cb\u003e\u003ci\u003eBrand Psychology \u003c\/i\u003e\u003c\/b\u003ereveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eSuitable for marketing, branding and PR professionals, reputation management specialists and students, \u003cb\u003e\u003ci\u003eBrand Psychology\u003c\/i\u003e\u003c\/b\u003e takes examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays' branded bikes and the London 2012 Olympics, Miley Cyrus and the UK National Health Service's big data to reveal how to build a meaningful brand that resonates with the public.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jonathan Gabay\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749471735\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749471736\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/31\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 440\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.90d","brand":"Jonathan Gabay","offers":[{"title":"Paperback","offer_id":44056900337919,"sku":"9780749471736","price":42.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ccde346c-afb0-47fe-a2c3-a6e4db447080.jpg?v=1685043889","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-psychology-jonathan-gabay-9780749471736","provider":"WR Book House","version":"1.0","type":"link"}