{"product_id":"brand-psychology-laura-busche-9781032373720","title":"Brand Psychology: The Art and Science of Building Strong Brands","description":"\u003cp\u003eBrand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Laura Busche\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032373725\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032373720\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/17\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.22lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.82d","brand":"Laura Busche","offers":[{"title":"Paperback","offer_id":44598739173631,"sku":"9781032373720","price":46.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5da9c08a-1e48-4fce-8743-d403225cf2b4.jpg?v=1702384157","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-psychology-laura-busche-9781032373720","provider":"WR Book House","version":"1.0","type":"link"}