{"product_id":"brand-real-guy-billout-9780999336700","title":"Brand Real: The Startup Entrepreneurs' Guide to Effective Branding and Building Values-Based Organizations","description":"Brand Real is designed as a handbook for startup entrepreneurs. It covers a variety of topics startup entrepreneurs need to know about in order to achieve success. The guiding idea of Brand Real is that successful brands must be built on reality: products and services that deliver real value to your customers, and ways of doing business that reflect your personal values as an entrepreneur and the values of your enterprise and its people. Brand Real gives an in-depth account of branding, which is a crucial factor in the success of any startup. Skillful branding is needed to establish your identity in the marketplace and to demonstrate the value of your products and services to your potential customers. A major part of Brand Real investigates the strategy and tactics of successful branding, explaining what works and why, based on the deep expertise of long-time experts in the field.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Guy Billout,Vasken Kalayjian\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0999336703\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780999336700\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vasken Kalayjian\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/14\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 440\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.14d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 04\/15\/2018","brand":"Guy Billout","offers":[{"title":"Paperback","offer_id":48449145635071,"sku":"9780999336700","price":89.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_246cf83c-a770-46c0-8087-9a362e2a4d02.jpg?v=1777262127","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-real-guy-billout-9780999336700","provider":"WR Book House","version":"1.0","type":"link"}