{"product_id":"brand-revolution-m-sicard-9781137019486","title":"Brand Revolution: Rethinking Brand Identity","description":"Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e M. Sicard\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137019484\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137019486\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/09\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 171\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.20w x 0.70d","brand":"M. Sicard","offers":[{"title":"Hardcover","offer_id":47423559565567,"sku":"9781137019486","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7c7f7fb0-5e4b-402b-90fb-e4c38fad95f6.jpg?v=1761528688","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-revolution-m-sicard-9781137019486","provider":"WR Book House","version":"1.0","type":"link"}