{"product_id":"brand-revolution-m-sicard-9781349437313","title":"Brand Revolution: Rethinking Brand Identity","description":"Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e M. Sicard\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 134943731X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349437313\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/09\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 171\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d","brand":"M. Sicard","offers":[{"title":"Paperback","offer_id":48994865643775,"sku":"9781349437313","price":54.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-revolution-m-sicard-9781349437313","provider":"WR Book House","version":"1.0","type":"link"}