{"product_id":"brand-romance-y-kusume-9781137369000","title":"Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience","description":"For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Y. Kusume,N. Gridley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137369000\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137369000\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/25\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 235\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 5.70w x 1.00d","brand":"Y. Kusume","offers":[{"title":"Hardcover","offer_id":47423710986495,"sku":"9781137369000","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1c93b631-14fc-40b1-aac5-edff25f3b1c6.jpg?v=1761528824","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-romance-y-kusume-9781137369000","provider":"WR Book House","version":"1.0","type":"link"}