{"product_id":"brand-storming-m-fioroni-9781349308002","title":"Brand Storming: Managing Brands in the Era of Complexity","description":"We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e M. Fioroni, G. Titterton\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349308005\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349308002\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/12\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 223\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.54d","brand":"M. Fioroni","offers":[{"title":"Paperback","offer_id":47200566771967,"sku":"9781349308002","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0a58adcd-0cdd-4359-9379-331481d75624.jpg?v=1756787280","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-storming-m-fioroni-9781349308002","provider":"WR Book House","version":"1.0","type":"link"}