{"product_id":"brand-story-bruce-miller-9780998313832","title":"Brand Story: How to Launch Your Shoestring Startup Like a National Brand","description":"\u003cp\u003eThis lavishly-illustrated guide distills 25 years of agency experience into an entertaining step-by-step, low-cost approach to building a successful brand. This proven process is designed to help you launch a successful startup - whether you plan to walk dogs, solicit major donations, or build a tech company. The book was born out of hands-on agency work for Fortune 500 corporations, non-profits, and dozens of shoestring startups. You'll discover why customers don't respond to products and services, and why they connect to emotionally-engaging brands. By following the steps, you will build a credible Brand Story - a love relationship with customers, prospects, and donors that aligns your brand to their needs and desires.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bruce Miller\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0998313831\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780998313832\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Miller Emedia\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 246\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.67d","brand":"Bruce Miller","offers":[{"title":"Paperback","offer_id":44058762838271,"sku":"9780998313832","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0d3c3f6c-8b38-4248-a8a4-2b13e872063b.jpg?v=1685054380","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-story-bruce-miller-9780998313832","provider":"WR Book House","version":"1.0","type":"link"}