{"product_id":"brand-storytelling-keith-a-quesenberry-9781538176375","title":"Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape","description":"\u003cp\u003eThis innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Keith A. Quesenberry, Michael K. Coolsen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1538176378\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781538176375\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/14\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.75d","brand":"Keith A. Quesenberry","offers":[{"title":"Hardcover","offer_id":44069682839807,"sku":"9781538176375","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_54b6bb70-f358-4435-9000-9d62f7a3f815.jpg?v=1685425923","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-storytelling-keith-a-quesenberry-9781538176375","provider":"WR Book House","version":"1.0","type":"link"}