{"product_id":"brand-strategy-in-three-steps-jay-mandel-9781398609792","title":"Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding","description":"\u003cp\u003e\u003cb\u003eLearn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience. There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In \u003cb\u003e\u003ci\u003eBrand Strategy in Three Steps\u003c\/i\u003e\u003c\/b\u003e, branding coach \u003cb\u003eJay Mandel\u003c\/b\u003e takes readers through an innovative and efficient three-step approach to brand strategy centered on identity, intention and implementation. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003e Brand Strategy in Three Steps\u003c\/i\u003e\u003c\/b\u003e highlights the importance of communicating value to consumers through meaningful interactions. \u003cb\u003eJay Mandel \u003c\/b\u003ewalks readers through the best branding strategies for new companies and established ones looking to revamp their approach, providing thoughtful exercises to help readers map a living brand document. The book helps readers through the three essential steps of brand strategy: identifying their core values as a company, determining how this relates to the product or service and tying these together when rolling out the strategy. Readers will gain the practical insight necessary to launch a successful, purposeful brand strategy and go-to-market plan.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jay Mandel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 139860979X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398609792\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/27\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.70d","brand":"Jay Mandel","offers":[{"title":"Paperback","offer_id":44079795568895,"sku":"9781398609792","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0df776b7-9195-42e5-8c89-45f8da30d297.jpg?v=1685483187","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-strategy-in-three-steps-jay-mandel-9781398609792","provider":"WR Book House","version":"1.0","type":"link"}