{"product_id":"brand-strategy-workbook-lloyd-e-corder-9781547272891","title":"Brand Strategy Workbook: 6 Steps to Building a Lasting Identity","description":"Brand Strategy Workbook is the practical, let-me-show-you-how-it's done companion to Brand Strategy. Through carefully chosen exercises, examples, breakout sessions and assignments, it shows you how to apply the six key concepts of branding: Brand, Research, Analyze, Position, Market and Measure. Using a step-by-step approach, it demystifies many of the proven principles of building and maintaining a strong product or service brand.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lloyd E. Corder\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1547272899\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781547272891\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/09\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 76\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.02h x 8.50w x 0.16d","brand":"Lloyd E. Corder","offers":[{"title":"Paperback","offer_id":43939526508799,"sku":"9781547272891","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_55ce61f0-feb7-44c4-8ad2-db6e8c94b76a.jpg?v=1681442021","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-strategy-workbook-lloyd-e-corder-9781547272891","provider":"WR Book House","version":"1.0","type":"link"}