{"product_id":"brand-therapy-brian-d-smith-9781788600057","title":"Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech","description":"Brand Therapy is a \"how to\" book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brian Smith\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1788600053\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781788600057\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Practical Inspiration Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/25\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 212\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 8.00w x 0.55d","brand":"Brian Smith","offers":[{"title":"Paperback","offer_id":43938103492863,"sku":"9781788600057","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_4f4a9289-8496-40ee-9650-7a26a0634fe8.jpg?v=1681433751","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-therapy-brian-d-smith-9781788600057","provider":"WR Book House","version":"1.0","type":"link"}