{"product_id":"brand-therapy-brian-d-smith-9781788602402","title":"Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech","description":"Brand Therapy is a \"how to\" book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brian Smith\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1788602404\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781788602402\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Practical Inspiration Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/19\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 212\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 8.00w x 0.69d","brand":"Brian Smith","offers":[{"title":"Hardcover","offer_id":43943571554559,"sku":"9781788602402","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_68b1ba81-c47a-4016-baf6-28ebe9aa3707.jpg?v=1681498852","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-therapy-brian-d-smith-9781788602402","provider":"WR Book House","version":"1.0","type":"link"}