{"product_id":"brand-together-david-horner-9780749463250","title":"Brand Together: How Co-Creation Generates Innovation and Re-Energizes Brands","description":"\u003cp\u003eAny business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. \u003cb\u003e\u003ci\u003eBrand Together\u003c\/i\u003e\u003c\/b\u003e will show you how to involve all stakeholders in the process of creativity - providing inspiration on how to revitalize brands and enable them to succeed in the new world of customer engagement and participation. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eBrand Together\u003c\/i\u003e\u003c\/b\u003e demonstrates how to truly intertwine innovation with brand strategy, with expert guidance on how to co-create with customers from a brand perspective. Drawing on case studies including Barclays, Mozilla, [yellow tail], Kraft Foods, Virgin Media and Danone, it provides valuable insights for marketing and branding professionals, and for anyone who wants to grow their business and brand.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Horner,Clare Fuller,Jim Stewart\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749463252\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749463250\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/27\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.19h x 6.19w x 0.43d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 07\/03\/2012","brand":"David Horner","offers":[{"title":"Paperback","offer_id":48447761547519,"sku":"9780749463250","price":41.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a3c29e9c-e93c-4a49-a41f-90e29afd12c1.jpg?v=1777234635","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-together-david-horner-9780749463250","provider":"WR Book House","version":"1.0","type":"link"}