{"product_id":"brand-triad-bill-nissim-9780595525843","title":"Brand Triad: Toolbox for Strategic Brand Assessment and Repositioning","description":"Organizations of all kinds forge their brand's strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand's journey. The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is, by no means, a \"silver bullet\" axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brand's current state. In a world that moves at breakneck speeds, parsing out time to step back and take stock of your business and future direction is not only important, but healthy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bill Nissim\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0595525849\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780595525843\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/04\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 132\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.31d","brand":"Bill Nissim","offers":[{"title":"Paperback","offer_id":48443577401599,"sku":"9780595525843","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cf4a9c97-4746-48af-a1f5-bcb892c83721.jpg?v=1777206381","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-triad-bill-nissim-9780595525843","provider":"WR Book House","version":"1.0","type":"link"}