{"product_id":"brand-vision-archetypes-kim-boehm-9781523842292","title":"Brand Vision Archetypes: Creating Brands With Meaning","description":"The authors present the neuromarketing foundation underlying the concept and application of Brand Vision Archetypes, clarify important issues including how many archetypes you should work with, how and when to use primary and secondary archetypes, how to avoid default and shadow archetypes, to the question of when you should change your brand vision archetype. The book includes a complete set of archetypes and guidelines for conducting a Brand Vision Archetype and a Touchpoint Engineering workshop, respectively. Kim is Head of Talent and Marketing with the Clemenger Group in Australia, which is BBDO's local advertising agency partner. Peter is a marketing consultant and neuromarketing expert who has worked with leading corporations in 20 countries on five continents.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kim Boehm, Peter Steidl\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1523842296\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781523842292\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/17\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.99h x 5.00w x 0.40d","brand":"Kim Boehm","offers":[{"title":"Paperback","offer_id":43940181475583,"sku":"9781523842292","price":24.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_6c6849a6-586f-41d9-8bf3-62fb7503a7f6.jpg?v=1681445717","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-vision-archetypes-kim-boehm-9781523842292","provider":"WR Book House","version":"1.0","type":"link"}