{"product_id":"brand-warfare-julian-kynaston-9781781339053","title":"Brand Warfare: From the Terraces to the Boardroom","description":"\u003cp\u003e\u003cstrong\u003eWhat is brand, and how are brands built?\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cem\u003eBrand Warfare\u003c\/em\u003e offers unconventional answers to these questions. Julian Kynaston's no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK's most successful brand consultancies provides inspirational insights into the emergence of a unique brand talent.\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eFrom running with a notorious firm of football casuals to sitting on the board of global brands as a key consultant, Julian learned how to succeed without even pitching in an environment where many other brand agencies fail. His journey illustrates that having the courage to push against assumptions can deliver significant growth and commercial success for client after client.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Julian Kynaston\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1781339058\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781781339053\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rethink Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/27\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 186\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.47d","brand":"Julian Kynaston","offers":[{"title":"Paperback","offer_id":48445688447231,"sku":"9781781339053","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_184d7f6c-aa83-4876-8327-d5b7f7ecae29.jpg?v=1777220075","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-warfare-julian-kynaston-9781781339053","provider":"WR Book House","version":"1.0","type":"link"}