{"product_id":"brand-zeitgeist-chris-houchens-9781450206792","title":"Brand Zeitgeist: Embedding Brand Relationships Into the Collective Consciousness","description":"\"Trying to figure out how to connect with customers when traditional marketing has lost much of its value, and why 'connecting' is a whole lot more than today's buzzword? This is the book for you.\"\u003cbr\u003e -Kelly Erickson, author of Maximum Customer Experience\u003cp\u003e Most people know that branding is the most effective marketing strategy to build a long-term relationship with a dedicated group of customers. But many of us forget about the zeitgeist.\u003c\/p\u003e\u003cp\u003e The zeitgeist is the evolving collective consciousness of society, and it is what people are talking about. It's what determines trends and buying behaviors.\u003c\/p\u003e\u003cp\u003e Companies can tap into the power of the zeitgeist by providing customers with the tools they need to spread marketing messages through word-of-mouth and other viral channels. Chris Houchens, a marketing expert, uses real-world examples to show how branding works. Discover: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eMethods to craft and hone messages \u003c\/li\u003e\n\u003cli\u003eHow to make the most out of first impressions \u003c\/li\u003e\n\u003cli\u003eWays to harness groupthink \u003c\/li\u003e\n\u003cli\u003eThe importance of logos and visual brand elements \u003c\/li\u003e\n\u003cli\u003eHow to use social media \u003c\/li\u003e\n\u003cli\u003eHow to measure the effectiveness of branding efforts \u003c\/li\u003e\n\u003cli\u003eAnd much more!\u003c\/li\u003e\n\u003c\/ul\u003e If you have no idea how to create a marketing strategy or if you just need a fresh perspective on branding, then Brand Zeitgeist is for you.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Houchens\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1450206794\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781450206792\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/02\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 108\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.22d","brand":"Chris Houchens","offers":[{"title":"Paperback","offer_id":47425267040511,"sku":"9781450206792","price":13.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d50937ef-bf5e-4b66-b2fa-aa40a2f82535.jpg?v=1761538084","url":"https:\/\/www.whiterainbookhouse.com\/products\/brand-zeitgeist-chris-houchens-9781450206792","provider":"WR Book House","version":"1.0","type":"link"}