{"product_id":"branded-beauty-mark-tungate-9780749461812","title":"Branded Beauty: How Marketing Changed the Way We Look","description":"\u003cp\u003eBeauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eBranded Beauty \u003c\/i\u003e\u003c\/b\u003edelves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Est馥 Lauder, L'Or饌l and Max Factor, \u003cb\u003e\u003ci\u003eBranded Beauty \u003c\/i\u003e\u003c\/b\u003eis the ultimate guide to the current state of the industry and what the future holds for the beauty business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Tungate\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749461810\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749461812\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/25\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.38w x 1.07d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 12\/05\/2011\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 04\/01\/2012\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 12\/01\/2011 pg. 77","brand":"Mark Tungate","offers":[{"title":"Hardcover","offer_id":43988234338559,"sku":"9780749461812","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c674d6c5-fe32-469a-a05b-36aa1459dd05.jpg?v=1683293373","url":"https:\/\/www.whiterainbookhouse.com\/products\/branded-beauty-mark-tungate-9780749461812","provider":"WR Book House","version":"1.0","type":"link"}