{"product_id":"branded-male-mark-tungate-9780749450113","title":"Branded Male: Marketing to Men","description":"\u003cp\u003eThe male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003eBranded Male\u003c\/b\u003e\u003c\/i\u003e discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, \u003cb\u003e\u003ci\u003eBranded Male\u003c\/i\u003e\u003c\/b\u003e considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. \u003cp\u003e\u003c\/p\u003eIn his trademark style, \u003cb\u003eMark Tungate\u003c\/b\u003e paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Tungate\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749450118\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749450113\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/26\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.42h x 6.32w x 0.86d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 03\/10\/2008 pg. 75\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 06\/01\/2008 pg. 104\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 08\/01\/2008 pg. 141","brand":"Mark Tungate","offers":[{"title":"Hardcover","offer_id":44120143593727,"sku":"9780749450113","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c884ca53-9222-4bf8-b04b-d8edb429f141.jpg?v=1687412782","url":"https:\/\/www.whiterainbookhouse.com\/products\/branded-male-mark-tungate-9780749450113","provider":"WR Book House","version":"1.0","type":"link"}