{"product_id":"branded-women-in-us-television-peter-bjelskou-9780739187937","title":"Branded Women in U.S. Television: When People Become Corporations","description":"This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter Bjelskou\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0739187937\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780739187937\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lexington Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/26\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 142\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.13h x 6.96w x 0.59d","brand":"Peter Bjelskou","offers":[{"title":"Hardcover","offer_id":48086788899071,"sku":"9780739187937","price":114.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3dcf9137-30f7-4ecd-a1e6-ab49745353e2.jpg?v=1769096585","url":"https:\/\/www.whiterainbookhouse.com\/products\/branded-women-in-us-television-peter-bjelskou-9780739187937","provider":"WR Book House","version":"1.0","type":"link"}