{"product_id":"branding-for-dummies-james-fouhey-9798200308378","title":"Branding for Dummies: 2nd Edition","description":"\u003cb\u003eDiscover how brands are created, managed, differentiated, leveraged, and licensed\u003c\/b\u003e Whether your business is large or small, global or local, this new edition of \u003ci\u003eBranding For Dummies\u003c\/i\u003e gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, \u003ci\u003eBranding For Dummies\u003c\/i\u003e covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions--or anything in between--\u003ci\u003eBranding For Dummies\u003c\/i\u003e makes it fast and easy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e James Fouhey, Bill Chiaravalle, Barbara Findlay Schenck\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8200308375\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798200308378\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Tantor Audio\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/10\/2019\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e CD\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs","brand":"James Fouhey","offers":[{"title":"CD","offer_id":44057124995327,"sku":"9798200308378","price":51.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6518acb2-620d-42ec-819c-329f34dc7ec2.jpg?v=1685045176","url":"https:\/\/www.whiterainbookhouse.com\/products\/branding-for-dummies-james-fouhey-9798200308378","provider":"WR Book House","version":"1.0","type":"link"}