{"product_id":"branding-for-success-larry-checco-9781412052498","title":"Branding for Success!","description":"\u003cp\u003eIn \u003cstrong\u003eBranding for Success\u003c\/strong\u003e, Larry Checco debunks the notion that branding is the sole domain of large, well-funded corporations that can afford multimillion-dollar advertising budgets \u0026amp; celebrity endorsements. But that you, too, through efficient \u0026amp; cost-effective means, can raise the visibility and value of your organization in powerful \u0026amp; meaningful ways.\u003c\/p\u003e \u003cp\u003eThere's nothing in this book that's beyond the reach of any organization. Its two primary objectives are: (1) to make the case for branding and its importance to the sustainability-and perhaps even the survivability-of your organization; and (2) to make the fundamental principles of good branding accessible to everyone.\u003c\/p\u003e \u003cp\u003eIn short, \u003cstrong\u003eBranding for Success\u003c\/strong\u003e will help you answer the questions: Who are we? What do we do? How do we do it? And why should anyone care enough to support us?\u003c\/p\u003e \u003cp\u003eHere's what respected nonprofit professionals have to say about \u003cstrong\u003eBranding for Success\u003c\/strong\u003e: \u003c\/p\u003e \u003cp\u003e\"\u003cem\u003eA must read for getting your nonprofit noticed intoday's financially challenging landscape. \u003cstrong\u003eBranding for Success\u003c\/strong\u003e offers $60,000 worth of consulting services for the price of a $20 book!\u003c\/em\u003e\"\u003c\/p\u003e \u003cp\u003e--John Schall, President and CEO, National Congress for Community Economic Development\u003c\/p\u003e \u003cp\u003e\"\u003cem\u003eSuccessful fundraising requires that people understand andvaluewho you are and what you do. Through this book, Larry Checco has made branding--the process for achieving those goals--an easy, cost-effectivetool for all organizations\u003c\/em\u003e.\u003c\/p\u003e \u003cp\u003e--Kathleen Rae King, Vice President for Development, Volunteers of America\u003c\/p\u003e \u003cp\u003e\"\u003cem\u003eThis is the best book on branding for nonprofits I've come across. It's a fresh, friendly, fast--and MUST --read for all executive directors and board members\u003c\/em\u003e\".\u003c\/p\u003e \u003cp\u003e--Carol Weisman, President, Board Builders, Inc.\u003c\/p\u003e \u003cp\u003e\"\u003cstrong\u003e\u003cem\u003eBranding for Success\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e demystifies the concept of branding, making it easier for nonprofits to effectively 'tell their stories' to funders and other important stakeholders.\u003c\/em\u003e\"\u003c\/p\u003e \u003cp\u003e--Robert M. Sheehan, Jr., Ph.D. Principal, Sheehan Nonprofit Consulting\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Larry Checco\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1412052491\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781412052498\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Trafford Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/08\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 104\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.25d","brand":"Larry Checco","offers":[{"title":"Paperback","offer_id":43993617826047,"sku":"9781412052498","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_216936dc-9cc0-4940-a712-6d89c3a9af41.jpg?v=1683325342","url":"https:\/\/www.whiterainbookhouse.com\/products\/branding-for-success-larry-checco-9781412052498","provider":"WR Book House","version":"1.0","type":"link"}