{"product_id":"branding-germany-wilson-dunlavey-9781895131659","title":"Branding Germany: How a Cultural Identity Was Created, Packaged, and Sold in the United States","description":"\u003cp\u003e\u003cem\u003eBranding Germany\u003c\/em\u003e examines the origins of Germany's nationalism movement and how aspects of it re-emerged as nation branding for a new nation at the end of the 19th century. The Prussian ruling class crafted a variety of German brands: Germany as a land of primordial forests, a land of romantic poets and thinkers endowed with a unique understanding of the soul because of the German language, and a land of proud and fierce warriors as exemplified by resolute Prussian Kaisers. At their essence, these and other brands portrayed Germany as a land of purity, distinguishing it from the racial, linguistic, and cultural intermingling of France and England.\u003c\/p\u003e \u003cp\u003eThe book explores both how these brands were packaged and sold within Germany itself and abroad. The Prussian ruling class placed a special emphasis on branding in the United States, because they hoped to convince the large German-American diaspora to pledge fealty to their country of origin, and persuade the Protestant ruling class in America that it had a special cultural debt to Germany, as opposed to other European nations.\u003c\/p\u003e \u003cp\u003eThe idea of using modern nation branding concepts to cultivate a German-American alliance was sound, particularly as a wedge against Britain and France. But the German branding efforts ultimately failed. German-Americans did not want to be pure and austere Germans. They enjoyed their newfound freedoms and wealth, and they sought to assimilate. American elites were proud of America's rise to a world power, and resented Germany's attempts to cast the United States as a cultural backwater that owed Germany a cultural debt. Finally, as Germany increasingly flexed its military muscle, Americans began to regard Germany as a land of barbaric warriors, a brand that Germany itself had promulgated. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Wilson Dunlavey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1895131650\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781895131659\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Political Animal Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/30\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 204\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 7.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.47d","brand":"Wilson Dunlavey","offers":[{"title":"Paperback","offer_id":44132800463103,"sku":"9781895131659","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a1e43788-9f33-46a5-a062-8a4df4b1c443.jpg?v=1687482385","url":"https:\/\/www.whiterainbookhouse.com\/products\/branding-germany-wilson-dunlavey-9781895131659","provider":"WR Book House","version":"1.0","type":"link"}