{"product_id":"branding-in-a-digital-world-hilary-jm-topper-mpa-9781532087486","title":"Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business (2nd Edition)","description":"How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: - build an integrated marketing plan. - use social media marketing. - recruit ambassadors for your brand. - integrate IoT and wearable tech. - create compelling blog and social content. - increase your SEO. - use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hilary Jm Topper Mpa\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1532087489\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781532087486\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/21\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.69d","brand":"Hilary Jm Topper Mpa","offers":[{"title":"Hardcover","offer_id":47427576168703,"sku":"9781532087486","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_329db87c-c367-424c-856f-d5f947d17248.jpg?v=1761580237","url":"https:\/\/www.whiterainbookhouse.com\/products\/branding-in-a-digital-world-hilary-jm-topper-mpa-9781532087486","provider":"WR Book House","version":"1.0","type":"link"}