{"product_id":"branding-in-governance-and-public-jasper-eshuis-9780415817912","title":"Branding in Governance and Public Management","description":"\u003cp\u003ePoliticians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions, and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies and projects. Brands have a unique ability to simplify such messages and motivate different actors to invest their energy in governance processes.\u003c\/p\u003e\u003cp\u003ePublic administration scholars so far have however paid little attention to branding. This book provides a systematic analysis of branding as phenomenon in governance. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding. \u003cem\u003eBranding in Public Governance and Management\u003c\/em\u003e highlights the growing importance of public banding as a public management strategy to influence political events, decision-making processes and outcomes in governance processes.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jasper Eshuis,E. H. Klijn\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415817919\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415817912\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/13\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.50d","brand":"Jasper Eshuis","offers":[{"title":"Paperback","offer_id":47757464797439,"sku":"9780415817912","price":63.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ca3df259-f0b3-472a-b1c4-5f919c733012.jpg?v=1765510304","url":"https:\/\/www.whiterainbookhouse.com\/products\/branding-in-governance-and-public-jasper-eshuis-9780415817912","provider":"WR Book House","version":"1.0","type":"link"}