{"product_id":"branding-in-governance-and-public-jasper-eshuis-9780415885171","title":"Branding in Governance and Public Management","description":"\u003cp\u003eThis book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jasper Eshuis,E. H. Klijn\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415885175\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415885171\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/22\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.94lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.50d","brand":"Jasper Eshuis","offers":[{"title":"Hardcover","offer_id":47579586330879,"sku":"9780415885171","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_30ced7f7-971e-455f-b32b-337c519cc8cc.jpg?v=1763875224","url":"https:\/\/www.whiterainbookhouse.com\/products\/branding-in-governance-and-public-jasper-eshuis-9780415885171","provider":"WR Book House","version":"1.0","type":"link"}