{"product_id":"branding-john-m-murphy-9780333560761","title":"Branding: A Key Marketing Tool","description":"Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John M. Murphy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0333560760\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780333560761\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/18\/1991\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 220\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d","brand":"John M. Murphy","offers":[{"title":"Hardcover","offer_id":47421211214079,"sku":"9780333560761","price":169.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9024c182-73d8-4f2d-8361-8b307db3737c.jpg?v=1761526717","url":"https:\/\/www.whiterainbookhouse.com\/products\/branding-john-m-murphy-9780333560761","provider":"WR Book House","version":"1.0","type":"link"}