{"product_id":"branding-new-york-miriam-greenberg-9780415954419","title":"Branding New York: How a City in Crisis Was Sold to the World","description":"\u003cp\u003eWinner of the \u003cstrong\u003e2009 \u003c\/strong\u003e\u003cstrong\u003eRobert Park Book Award\u003c\/strong\u003e for best Community and Urban Sociology book!\u003c\/p\u003e \u003cp\u003eBranding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of \"image\" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Miriam Greenberg\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 041595441X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415954419\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 342\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 6.43w x 1.03d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 02\/01\/2009","brand":"Miriam Greenberg","offers":[{"title":"Hardcover","offer_id":47243990106367,"sku":"9780415954419","price":230.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_20cfe6bb-0e02-4221-aa77-17037004cfd7.jpg?v=1758134668","url":"https:\/\/www.whiterainbookhouse.com\/products\/branding-new-york-miriam-greenberg-9780415954419","provider":"WR Book House","version":"1.0","type":"link"}