{"product_id":"branding-on-the-eastern-front-wally-olins-9789730177343","title":"Branding on the Eastern Front: The Quest of a Brand Consultant in the New Europe","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eBranding on the Eastern Front\u003c\/em\u003e\u003c\/strong\u003e is both a testimony of how Western-born approaches must adapt to emerging economies, and a crash course in branding and leadership for entrepreneurs, marketers, and contemporary consumers of any kind.\u003c\/p\u003e\u003cp\u003eThe late great branding master \u003cstrong\u003eWally Olins\u003c\/strong\u003e said in the Foreword to the book \u003cem\u003e\"What is fascinating about the work that my very good friend \u003cstrong\u003eAneta Bogdan\u003c\/strong\u003e has been doing for the last dozen years or so is that it seeks not only to create brands in a country in which they had no existence at all for fifty or more years, but that she has done it with such verve, intelligence and creativity.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThe book is a premier, Eastern view on the debate around the transformative power of branding, including relevant case studies, and an insight into the emergent corporate and entrepreneurial milieus. The author is never average: cynical and idealistic, authoritarian and inspirational-a fresh, break-the-rules storyteller with a speculative and passionate discourse.\u003c\/p\u003e\u003cp\u003eAll in all, the book is a keen practitioner's candid account about the assimilation and development of brands and branding in post-communist Eastern Europe and other emergent markets - in a time when Western-born principles of branding are being tried and tested, not only by their new grounds, but also by the changing times.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Wally Olins, Aneta Bogdan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9730177341\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789730177343\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Brandient\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/10\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.44d","brand":"Wally Olins","offers":[{"title":"Paperback","offer_id":44058442399999,"sku":"9789730177343","price":9.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4ff6cdab-f497-4fcb-8f38-6dda69e9b8d7.jpg?v=1685052593","url":"https:\/\/www.whiterainbookhouse.com\/products\/branding-on-the-eastern-front-wally-olins-9789730177343","provider":"WR Book House","version":"1.0","type":"link"}