{"product_id":"branding-to-differ-jean-luc-ambrosi-9780992293604","title":"Branding to Differ: The Brand Building Handbook for Business Leaders","description":"In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale mind, and that ultimately good branding is about expressing a difference. He shows concisely how to approach brand management holistically throughout the organisation and emphasises which key elements truly impact a brand's success. His argument about the need to differentiate is compelling and provides the reader with a step by step approach on how to build a powerful brand. Written from both a strategic and practical perspective it is a road map on how to manage brands beyond the text book concepts and popular clichés. A must read for any senior executive.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jean-Luc Ambrosi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 099229360X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780992293604\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Liberum Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/02\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 110\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.31d","brand":"Jean-Luc Ambrosi","offers":[{"title":"Hardcover","offer_id":47758029226239,"sku":"9780992293604","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_117a5e21-73e7-4a17-ac15-23f6cb1319b3.jpg?v=1765510952","url":"https:\/\/www.whiterainbookhouse.com\/products\/branding-to-differ-jean-luc-ambrosi-9780992293604","provider":"WR Book House","version":"1.0","type":"link"}