{"product_id":"branding-with-powerful-stories-greg-stone-9781440864773","title":"Branding with Powerful Stories: The Villains, Victims, and Heroes Model","description":"\u003cp\u003e\u003cb\u003eWhether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCompelling stories exalt, motivate, and acculturate every worker in an enterprise. They also attract customers and media alike. Imagine an elderly man, snowed in, unable to shop for groceries until a supermarket comes to the rescue and delivers his food. The story of this company going out of its way to help a customer in need will resonate not only with consumers but also with employees. \u003cp\u003e\u003c\/p\u003eThis book explains not just how to tell a captivating story, but also what elements--namely, villains, victims, and heroes--it should include in the first place. This approach is based on the notion that in business messaging, the villains may just be your best friends. The \"villains\" are simply any problems that cause pain, discomfort, or extra expense for customers, who are in effect the \"victims.\" As for the \"heroes,\" they are best illustrated by the supermarket going beyond expectations. Who in business wouldn't want to emulate that company? \u003cp\u003e\u003c\/p\u003eIf your products and services offer real solutions to customers' predicaments, there is nothing more powerful than communicating that message and making sure your potential customers remember it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Greg Stone\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1440864772\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781440864773\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/07\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 6.20w x 0.90d","brand":"Greg Stone","offers":[{"title":"Hardcover","offer_id":44321442070783,"sku":"9781440864773","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1641d5c5-1694-4264-96c0-7417cb8e7814.jpg?v=1696330915","url":"https:\/\/www.whiterainbookhouse.com\/products\/branding-with-powerful-stories-greg-stone-9781440864773","provider":"WR Book House","version":"1.0","type":"link"}