{"product_id":"brandraising-sarah-durham-9780470527535","title":"Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications","description":"In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. \u003ci\u003eBrandraising\u003c\/i\u003e outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sarah Durham\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470527536\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470527535\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.60w x 0.90d","brand":"Sarah Durham","offers":[{"title":"Hardcover","offer_id":43980961480959,"sku":"9780470527535","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ad158908-c3ae-4df5-9809-6e92f83b79bc.jpg?v=1683252903","url":"https:\/\/www.whiterainbookhouse.com\/products\/brandraising-sarah-durham-9780470527535","provider":"WR Book House","version":"1.0","type":"link"}